Exploring Idaho's Top Airbnb Investment Markets

This article aims to provide potential Airbnb investors with a comprehensive analysis of Idaho's top investment markets. Each market is evaluated based on key metrics such as return on investment (ROI), average daily rate (ADR), and occupancy rate. The unique characteristics and selling points of each market are also explored, providing you with the necessary insights to make informed investment decisions.

Awning's Top Airbnb Market tool is your gateway to uncovering the most exceptional Airbnb markets across the United States effortlessly. With regular updates, this comprehensive tool offers detailed rankings and direct links to each market's Airbnb data, enabling you to make well-informed decisions with confidence.

Here are Idaho's top Airbnb investment markets, each with its unique appeal

1. Wallace, ID - Best for investors seeking returns from winter sports tourism
2. Island Park, ID - Best for investors seeking for investments with high ADR
3. Ashton, ID - Best for outdoor enthusiasts and proximity to Yellowstone National Park
4. Kellogg, ID - Best for new investors seeking entry into a growing tourism market
5. Salmon, ID - Best for those seeking a market known for outdoor recreational activities
6. Driggs, ID - Best for catering to adventure-seeking travelers and proximity to national parks
7. Lava Hot Springs, ID - Best for properties in a vibrant city with a diverse array of attractions
8. Cascade, ID - Best for investors aiming to provide an escape from city life with abundant outdoor activities

1. Wallace, ID

Wallace, ID is a good Airbnb investment opportunity for those looking to capitalize on the growing demand for short-term rentals in popular ski resort areas. Located in the heart of the Silver Valley, Wallace boasts a rich history and unique architecture that attracts visitors year-round.

With an estimated ROI of 12%, investing in short-term rental properties in Wallace can yield a substantial return on investment. The market size is classified as small, with 37 Airbnb listings, indicating a relatively smaller number of competitors. However, the occupancy rate of 50% suggests that there might be some room for improvement in terms of attracting more guests and increasing bookings.

The average revenue of $21k, with an ADR of $135, indicates the potential for consistent income generation. However, the occupancy rate might present an opportunity for investors to explore strategies to increase bookings and maximize occupancy throughout the year.

The average Airbnb price of $246k suggests that properties in Wallace are priced moderately. This can be an advantage for investors looking for affordable entry points into the market. However, it's essential to assess the potential return on investment relative to the purchase price and consider factors such as ongoing maintenance costs, property management, and potential fluctuations in market demand.

When setting up your Airbnb property, leverage the city's historic charm and unique architecture. Consider preserving and showcasing the original features of the property, such as exposed brick, timber frames, or vintage accents. Create a cozy and comfortable atmosphere that reflects the character of Wallace. Provide amenities that cater to outdoor enthusiasts, such as equipment storage, a hot tub, or a fireplace for après-ski relaxation.

It is also important for investors to consider the seasonality of the market in Wallace. With its proximity to ski resorts, winter months might see higher demand, while other seasons could experience lower occupancy rates. Diversifying the property's appeal by highlighting year-round attractions and activities, such as hiking, fishing, or cultural events, can help attract guests during off-peak periods.

Wallace's unique architecture and rich history make it a popular destination for tourists seeking an authentic experience. Additionally, investors who are interested in catering to winter sports enthusiasts will find ample opportunity to attract guests during the ski season. Overall, Wallace, ID is a promising market for Airbnb investors looking to diversify their portfolio and capitalize on the growing demand for short-term rentals in popular ski resort areas.

2. Island Park, ID

Island Park, ID is indeed a promising location for investors in the short-term rental market. Its proximity to Yellowstone National Park, one of the most popular national parks in the United States, makes it a highly attractive destination for tourists, particularly outdoor enthusiasts.

With an estimated ROI of 7%, Island Park offers a favorable return on investment for short-term rental investors. The large market size, with over 1,000 Airbnb listings, indicates a competitive but potentially lucrative market. The average revenue of $47k and ADR of $300 further suggest a strong demand for short-term rentals in the area.

The high average Airbnb price of $712k reflects the potential for higher-end properties in Island Park, catering to visitors looking for upscale accommodations during their stay. However, investors should carefully evaluate the local market dynamics and consider the ongoing expenses and management costs associated with higher-priced properties.

To make the most of the Island Park market, it is important to highlight the unique features and attractions that make the area a popular vacation destination. Emphasize the proximity to Yellowstone National Park, showcasing the abundant wildlife, geothermal features, and breathtaking landscapes that attract millions of visitors each year. Highlight the availability of outdoor activities such as hiking, fishing, boating, and wildlife watching.

When setting up your Airbnb property in Island Park, aim to create a comfortable and welcoming space that aligns with the surrounding natural beauty. Consider incorporating rustic and nature-inspired decor to enhance the overall guest experience. Providing amenities such as outdoor seating areas, BBQ grills, and access to recreational equipment can further appeal to outdoor enthusiasts.

To maximize occupancy and revenue, investors should consider the seasonal nature of tourism in Island Park. Yellowstone National Park experiences peak visitation during the summer months, but it is also important to cater to visitors who come for winter activities such as snowmobiling and skiing. By targeting both summer and winter travelers, investors can capitalize on the full potential of Island Park's short-term rental market.

Island Park, ID presents a lucrative opportunity for investors in the short-term rental market. With its prime location near Yellowstone National Park, strong market size, favorable ROI, and attractive revenue potential, investing in Island Park can be a wise choice. By highlighting the area's natural beauty, providing comfortable accommodations, and implementing effective marketing strategies, you can tap into the growing demand for vacation rentals and offer guests an unforgettable experience in this scenic and adventure-filled destination.

3. Ashton, ID

One of the top markets for Airbnb investors in Idaho is Ashton, ID. This small town is located near Yellowstone National Park, making it a popular destination for tourists looking to explore the great outdoors. With an abundance of outdoor recreational activities in the area, including hiking, fishing, and skiing, Ashton is an attractive location for short-term rentals.

With an estimated ROI of 8%, Ashton offers a favorable return on investment for short-term rental investors. While the market size is relatively small, with 93 Airbnb listings, there is still potential for profitability, especially considering the average revenue of $22k. The average daily rate of $200 indicates that visitors are willing to pay a premium for accommodations in the area.

The average Airbnb price of $338k suggests a mix of property types, including both higher-end and more affordable options. Investors should consider the local market dynamics, competition, and target market when determining the appropriate pricing strategy for their properties in Ashton.

The abundance of outdoor recreational activities in the area, including hiking, fishing, wildlife watching, and exploring Yellowstone National Park, positions Ashton as a desirable destination for nature enthusiasts. Investors can highlight the property's proximity to Yellowstone and promote the outdoor amenities available to attract potential guests.

Given the seasonal nature of tourism in the area, it is essential for investors to consider the demand patterns and adjust their strategies accordingly. Yellowstone National Park experiences peak visitation during the summer months, but there may be opportunities to attract visitors during other seasons as well, such as those interested in winter activities like snowmobiling or cross-country skiing.

Investors who would do well in this market are those who are interested in investing in a small, yet profitable market. As Ashton is a popular destination for outdoor enthusiasts, investors who are able to cater to this niche market would do well. Additionally, investors who are able to provide unique and memorable experiences for their guests, such as guided hikes or fishing trips, may be able to differentiate themselves from other short-term rental options in the area and attract more bookings.

4. Kellogg, ID

Kellogg, ID is a wise choice for investors looking to profit from Airbnb rentals. Its proximity to popular ski resorts and outdoor recreation areas makes it an attractive destination for tourists seeking outdoor adventures.

With an estimated ROI of 8%, Kellogg offers a favorable return on investment for short-term rental investors. The small market size, with 162 Airbnb listings, indicates a relatively competitive landscape, but the potential for profitability is still present. The approximate annual revenue of $19k suggests a moderate income potential for Airbnb properties in the area. The average Airbnb price of $288k shows that Kellogg offers affordable property options for investors.

Kellogg's proximity to ski resorts and outdoor recreation areas, such as Silver Mountain Resort and the surrounding mountains, offers a variety of activities for visitors throughout the year. Skiing, snowboarding, hiking, mountain biking, and fishing are just a few examples of the outdoor experiences that attract tourists to the area. Investors can highlight these attractions and promote the property's accessibility to these destinations to attract potential guests. Consider providing amenities such as ski storage, equipment rental options, and easy access to hiking trails.

Kellogg's growing tourism industry is an encouraging factor for investors. The city's efforts to attract tourists and the availability of various local events and attractions contribute to the overall appeal of Kellogg as a vacation destination. As the city continues to draw more visitors and outdoor enthusiasts, the demand for accommodations is likely to increase. Investors can capitalize on this growing trend by providing quality accommodations and unique experiences to guests.

Properties that offer easy access to ski resorts and outdoor recreation areas are likely to be in high demand, and investors who can provide unique experiences for their guests are likely to see higher occupancy rates and returns. Overall, Kellogg is a promising market for Airbnb investors looking for a profitable and growing market with a lower barrier to entry.

5. Salmon, ID

Salmon, ID presents an attractive opportunity for investors in the short-term rental market. Situated amidst stunning natural landscapes and offering a range of outdoor recreational activities like fishing, hunting, and hiking, Salmon is a destination that draws in visitors seeking an escape into nature's embrace. With its small-town charm and a historic downtown area, Salmon offers a genuine experience that captures the essence of a close-knit community.

With an estimated ROI of 6%, Salmon offers a favorable return on investment for short-term rental investors. The market size is relatively small, with 111 Airbnb listings, indicating a manageable level of competition. The average annual revenue of $21k showcases the potential for profitability in the area. The average Airbnb price of $374k suggests that Salmon offers property options at a reasonable price point for investors.

To entice guests to your slice of paradise, embrace the art of storytelling through captivating visuals and irresistible descriptions. Spark their imagination with the promise of local flavors and hidden treasures tucked away in the heart of Salmon. Emphasize the world-class fishing opportunities in the Salmon River, the allure of hunting amidst vast wilderness, and the serenity found along scenic hiking trails. Create a cozy and welcoming atmosphere for guests, offering them a comfortable retreat after their outdoor adventures.

Salmon, ID is an ideal Airbnb market for investors interested in capitalizing on the area's outdoor recreational activities and small-town charm. With a reasonable average Airbnb price, a promising ROI, and opportunities for year-round occupancy, investors can find success in Salmon's short-term rental market.

6. Driggs, ID

Driggs, ID presents an exciting opportunity for investors interested in the Airbnb rental market. With its prime location near Grand Teton National Park and Jackson Hole, this charming town attracts outdoor enthusiasts and adventure seekers throughout the year. The area's natural beauty, combined with its proximity to renowned destinations, makes it an appealing choice for both travelers and investors.

Investors eyeing Driggs can anticipate a solid ROI of 6%, making it an attractive prospect in the short-term rental market. With an estimated annual revenue of $36,000, the potential for substantial earnings is evident. The average Airbnb price of $656,000 reflects the value of properties in this coveted area, attracting discerning buyers who recognize the allure of the Teton Valley.

With 445 active Airbnbs, the market in Driggs is thriving yet still offers ample room for investors to carve out their niche. From charming cabins to luxurious mountain retreats, there is a diverse range of accommodation options to cater to the discerning tastes of visitors. Whether it's families seeking adventure, couples seeking a romantic getaway, or nature enthusiasts yearning for a serene escape, Driggs offers something for everyone.

To stand out in this competitive market, emphasize the unique features of your property. Highlight the breathtaking views of the Teton Range, enticing guests to embark on unforgettable hiking trails and wildlife encounters in Grand Teton National Park. Embrace the allure of the winter season by promoting proximity to world-class ski resorts and the thrill of shredding fresh powder.

Creating a warm and inviting ambiance in your Airbnb property is key. Incorporate rustic elements and mountain-inspired decor that showcase the local charm. Highlight the convenience of Driggs' vibrant downtown area, with its quaint shops, delightful eateries, and vibrant community events. By curating exceptional guest experiences and showcasing the natural wonders of the area, you can capture the hearts of travelers and maintain high occupancy rates.

Driggs, with its average daily rate of $208 and an occupancy rate of 70%, holds significant potential for short-term rental success. Position your property as a gateway to outdoor adventures, a sanctuary of relaxation, and a hub of cultural exploration. Let the awe-inspiring beauty of Driggs and its surrounding wonders serve as a backdrop to unforgettable memories for your guests. In this idyllic corner of the Teton Valley, your Airbnb investment is poised to thrive and provide a truly unique and rewarding experience.

7. Lava Hot Springs, ID

Situated amidst the stunning landscapes of southeastern Idaho, Lava Hot Springs beckons investors with its unique blend of natural wonders and recreational opportunities. Known for its rejuvenating hot springs and picturesque surroundings, this small yet vibrant city presents an enticing prospect for those looking to venture into the Airbnb rental market.

With a promising ROI of 9%, Lava Hot Springs offers the potential for a profitable investment. The estimated annual revenue of $25,000 reflects the demand for short-term rentals in this captivating destination. The average Airbnb price of $462,000 reflects the value of properties in the area, attracting buyers who appreciate the allure of Lava Hot Springs.

With an average daily rate of $184 and an occupancy rate of 56%, there is room for optimization to increase occupancy and maximize revenue potential. Investors can explore strategies such as targeted marketing campaigns, adjusting pricing based on seasonality and demand, and providing unique amenities to attract more bookings.

The market in Lava Hot Springs consists of 145 active Airbnbs, providing a range of options to cater to the diverse preferences of travelers. From cozy cabins nestled among towering trees to contemporary homes with stunning views, there is a variety of accommodation choices to suit different tastes and budgets.

Emphasize the unique features of your property to stand out in this competitive market. Highlight the healing powers of the natural hot springs, inviting guests to unwind and indulge in therapeutic relaxation. Promote the proximity to outdoor adventures, such as hiking, mountain biking, and river rafting, offering guests unforgettable experiences in the breathtaking surrounding landscapes.

To create an inviting and memorable atmosphere in your Airbnb property, incorporate elements that reflect the charm and character of Lava Hot Springs. Consider adding rustic touches, warm color schemes, and comfortable furnishings that evoke a sense of coziness and tranquility. Showcase the city's friendly community, local events, and cultural attractions to enhance the overall guest experience.

In Lava Hot Springs, the fusion of natural wonders, outdoor recreation, and small-town charm creates an environment that captivates travelers. Tap into the thriving tourism industry, harness the potential of this growing market, and let your Airbnb investment flourish as a gateway to rejuvenation, outdoor exploration, and memorable experiences.

8. Cascade, ID

Nestled in the heart of Idaho's breathtaking landscapes, Cascade stands as an alluring investment opportunity for those seeking a slice of the lucrative Airbnb market. Boasting proximity to an array of outdoor recreational activities, from skiing down majestic slopes to hiking through pristine trails and casting lines in pristine waters, Cascade offers an ideal location for adventure-seeking travelers.

With an estimated ROI of 5%, Cascade offers a decent return on investment for investors. The market size is considered small, with 168 Airbnb listings, indicating a manageable level of competition.

The average revenue of $23k suggests the potential for profitable returns in Cascade. While the average Airbnb price of $487k indicates that there are opportunities for investors in the higher-end market, catering to those seeking upscale accommodations and access to outdoor activities.

With an average daily rate of $179 and an occupancy rate of 53%, there is room for optimization to increase occupancy and maximize revenue potential. Investors can consider strategies such as targeted marketing campaigns, seasonal pricing adjustments, and offering unique amenities to attract more bookings.

To be successful in this market, accentuate the unique features and experiences that Cascade offers. Highlight the region's breathtaking natural wonders, inviting guests to immerse themselves in the splendor of the surrounding mountains, lakes, and forests. Promote the wealth of outdoor activities available year-round, from exhilarating skiing and snowboarding adventures to invigorating hikes and relaxing fishing trips.

Craft an inviting ambiance within your Airbnb property, blending comfort with a touch of rustic elegance. Think warm earthy tones, cozy furnishings, and tasteful mountain-inspired decor that reflects the rugged beauty of the surrounding landscape. Consider offering amenities such as hot tubs, fireplaces, or outdoor seating areas where guests can unwind and soak in the serene atmosphere.

This market is ideal for investors who are interested in outdoor recreation and tourism, as well as those who are looking for a quieter, more laid-back investment opportunity. The town's small size and tight-knit community make it a great fit for investors who are interested in building relationships with their guests and becoming a part of the local community.

Bottom Line

Idaho offers diverse Airbnb investment markets, each with unique advantages. From bustling city centers like Boise to quaint towns with outdoor recreational appeal like Wallace and Ashton, there are abundant opportunities for investors. Successful investments hinge on understanding each market's unique dynamics, local attractions, and demand patterns. By aligning these factors with your investment goals, you can identify the most profitable markets and optimize your Airbnb returns.